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BRAVIA FW-98BZ53L
Realise absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.
Awesome picture quality, brightness and contrast in our largest screen size
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience?s attention. Blending cutting-edge technology with installation-friendly features, 98? BRAVIA BZ53L adds Sony?s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it?s the 4K HDR professional display that?s bigger in every way.
Spectacular 780 nit brightness, and more
Brightness matters. In busy retail showrooms or corporate lobbies, 98? BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can?t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting
Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony?s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it?s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.
Cognitive Processor XR?
The world?s first picture processor with cognitive intelligence understands how humans really see the world. The 98? BRAVIA BZ53L with Cognitive Processor XR? opens up an unprecedented viewing experience, immersing you even more deeply in every scene.
Exceptional dynamic range with Full Array Local Dimming
Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It?s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. Our flagship 98? BRAVIA BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Robust usability
BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purpose-driven applications and setting customization to make daily work more efficient.
